Many gamers dream of opening their own video game store someday. What would be better than working around video games and always having a huge selection of games you can play? If you are looking to open your own video game store here are five tips to keep in mind.
1. Location – The location for your video game store is very important. A space in a new strip mall in a nice neighborhood will be very expensive and might be hard to afford when you are first starting out. But opening in a bad section of town with low rent will limit the number of people who will come to your store. Choose a location on a busy road and near some other stores. Many of your customers will be parents who will buy from you when they see you driving by.
2. Online Sales – Even though you have an physical store doesn’t mean you can’t sell online too. There are many sites like Amazon and Half.com that allow you to list your inventory for free and only pay a fee when it actually sells. Plus you can start your own online store using pre-built packages for a very reasonable price. Your online store can be up and running in a number of days.
3. Used Games – The glamorous part of operating your own gaming store is the new games, but they are not going to pay the bills. The money is in the used games. Be sure to buy and sell used games at your store. They have a larger markup than the new games and customers will buy more from you if they can trade in their unwanted games for something else.
4. Pricing for Games – If you are going to sell used games you need to know how much to charge for them. The prices for the games vary widely based upon how old they are, how rare they are, and the condition. Is the game rare and sells for $50 or does it sell for $2? You should subscribe to a video game pricing service to help you determine the value for each game. There are several sites that offer monthly subscriptions to their price guide which save you valuable time and help you price the games correctly.
5. Service and Selection – You probably won’t be able to compete on price against the Gamestop’s and Best Buy’s of the world. Instead focus on a wide selection and knowledgeable staff. Don’t be afraid to carry a few copies of some niche titles so the hardcore games can always find what they are looking for. Used games are a great, low cost way to expand your selection. Make sure you hire people who know video games too so they can answer customers questions and have a decent conversation with someone about a game they liked.